Digital Ads Essentials

Our Cost-effective Digital ads management package

This service is the essentials of getting your business seen online, through Google Ads & Meta (Facebook & Instagram) Ads. These two platforms hold the majority of the market share with billions of monthly users. If you’re already on these platforms but feel like they’re a bit neglected, or you are wanting to get on them but aren’t sure where to start, this is for you.

What you get

Google Ads account

We set up and manage your Google Ads account, including either search, shopping or performance max campaigns. We will be proactively optimising your account every month and you maintain full ownership over your data and account.

Advice and understanding

In addition to monthly optimisations in your account, we also schedule a video call once a month with you to talk about results and overall where your digital marketing can be improved. This is your time to ask questions, get advice, talk through a problem or anything else you might need.

Meta Ads

We will create and optimise a Facebook campaign that will run and aimed directly at your target customers. We recommend new creative, audiences or copy to test and this will also be optimised monthly.

Low investment

This is designed for brands spending between approx $100 and $500 a week on ads.

Our management fee is $499+GST per month plus there is an initial $499+GST set up fee if you have no ads accounts running.

Data Dashboard

We use industry-leading dashboarding software so that you have live access to your data on your terms. We build a custom dashboard based on what’s important to you - sales, leads, revenue etc. You will be able to access this at any time with your own log in.

supportive team

When it comes to marketing we have a very personable approach, making it feel like we are a part of your team. Our team is always trialing and testing new ideas to make sure you are always getting the best results possible.

Who this suits

  • Companies that are new to digital marketing and want to start off smaller scale

  • Brands where digital isn’t a key focus of their business but want an online presence

  • Business owners that have been managing their ads by themselves and need more time to manage other areas

  • People that are chasing some expert advice and guidance for online ads

If you’re looking for someone in house to start doing your online advertising we also do training instead to upskill internally!

Get in touch

Ready to elevate your digital marketing? Whether you're looking to boost your online presence, drive sales, or engage your audience like never before, Blue Palm Digital is here to make it happen. Get in touch for an initial (free) chat to see how we could potentially work together.

Results we’ve been able to achieve

35% reduction in cost per lead

We took over from an internal team due to resourcing issues, previously the accounts had been managed by another agency. The internal team had just (a week beforehand) restructured the campaigns and initial results were worse than the previous structure. After aggressive optimisations over 3 months the conversion volume increased almost 150% and cost per lead declined over 35%. We were able to not only improve the efficiency of the campaign but also increase the scale and volume - a win win. 

— Google Ads client

53% improvement in ROAS

For this ecommerce client they were using a landing page approach which was working really well for their different customer types however their remarketing approach was just sending them back to the same page. Wanting to leverage a newsletter signup discount to drive more purchases, the landing page wasn’t reflecting the ad messaging - leading to customer drop off. A new landing page format specifically for remarketing was developed that instead focused on the sign up offer and social proof. This resulted in a much lower CPA and ROAS improved 53% as a result.

— Meta Ads Client

Increased scale over 400% yOY

For this client we’ve been working with them over the past 12 months to scale their business with hands on paid media management and wider digital marketing advice. Overall their conversions have increased over 400% compared to the previous year. This was achieved through significant optimisation to their paid search accounts, the introduction of new paid media channels, new landing page development, lots of creative testing and their strong holistic marketing efforts across all other channels.

— Digital Marketing Client

What platforms we work across

“Bec is one of the most skilled digital marketers I’ve ever worked with. She is not only a true leader but her technical skills when it comes to all things digital marketing are unmatched. A true gun in her field.”

- Mel

What does digital Campaign management look like?

What you get included with our digital campaign management service:

  • Pro-active optimisations each month - we stick within agreed to budgets and optimise across platforms to improve performance

  • We check with you before posting any creative for you to proof read and make any changes - all you need to do is sign off on it

  • Monthly strategy calls to discuss what is working, what isn’t and where you should be focusing your energy

  • Fixed monthly invoices/retainer so there are no surprises (unless scope increases and we discussed prior)

  • Flexible month to month contracts with no long lock in contracts

  • Customised dashboard based on your goals

All of that for only $499 per month +GST. Get in touch today to get the ball rolling as we only accept a limited number of new clients per month.

What you need to know:

  • There is a minimum 3 month engagement period so that we have the time to generate results for you

  • This is a hands off service on your end in terms of optimisations in the account - if you’d like to stay hands on, the Digital Mentoring service might be a better fit where we can provide detailed advice but you get to stay fully in control