Digital marketing Services.
We're not like a regular digital marketing agency, we’re a cool digital marketing agency. Okay maybe not cool because that’s a Mean Girls quote but we’re damn good at what we do and get results. We're passionate about helping businesses of all shapes and sizes thrive online. With our straightforward, high performance, friendly, and no BS approach, we make digital marketing easy to understand and even easier to succeed at.
What we love Doing.
We’re not a unicorn so unfortunately there are limits to what we can do. We don’t offer services that we could maybe do. We offer expertise in areas we’re damn good at. See below the key areas of digital marketing we can not only help with, but excel at.
Paid Search Ads
Pay-to-play where people are actively searching for your product or related terms. Get instantly on search engines and only pay for traffic.
Find out more >
Paid Social Ads
Get in front of the right audience where they like to spend their time. Engage with them, build trust and then convert. Find out more >
Email Marketing
Build a direct relationship with your customers (and potential customers) with personalised and mass communication.
Results we’ve been able to achieve
35% reduction in cost per lead
We took over from an internal team due to resourcing issues, previously the accounts had been managed by another agency. After aggressive optimisations over 3 months the conversion volume increased almost 150% and cost per lead declined over 35%. We were able to not only improve the efficiency of the campaign but also increase the scale and volume - a win win.
— Google Ads client
53% improvement in ROAS
This ecommerce client for remarketing was just sending potential customers back to the same page they just left. Wanting to leverage a newsletter signup discount to drive more purchases, the landing page wasn’t reflecting this - leading to customer drop off. A new landing page format specifically for remarketing was developed that resulted in a much lower CPA and ROAS improved 53% as a result.
— Meta Ads Client
Increased scale over 400% yOY
Over the past 12 months we’ve helped this company to scale their business. Overall their conversions have increased over 400% compared to the previous year. This was achieved through significant optimisation to their paid media accounts, the introduction of new paid media channels, new landing page development, lots of creative testing and their strong holistic marketing efforts across all other channels.
— Digital Marketing Client
Ways of working.
We pride ourselves on being flexible, adaptable and fun. Not just stock-standard outsourced management, we offer a range of ways we can work together with options based on your budget and how quickly you’re looking to scale. Some examples of how we work to grow brands is below but get in touch to find out how we can partner with you.
Digital Campaign Management
The ‘traditional’ digital agency service where we manage your digital campaigns from end to end with a non-traditional approach. This full service includes campaign planning and strategy, budget management, copywriting, creative direction, audience planning, A/B testing, proactive optimisations and reporting. Platforms we manage campaigns for include; Google, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Outbrain, Klaviyo, MailChimp and more. Find out more >
Digital mentoring
This is our ongoing service where we support brands that already have an in-house resource or team managing their marketing but need some more senior or niche expertise. Performance marketing can be complex and nuanced and we can help provide clear direction and hands on assistance or troubleshooting where required. Brands get to keep full control of their ads but get additional support and insights from as little as $250 per week. Find out more >
Digital Consultations
Get the advice and direction you need without the big strategy fees. Sometimes you just need to chat through something with an expert, pick their brain and see where you need to pivot or what you could be doing better. These sessions are discussions where we can tackle any range of topics from digital media, customer journeys, conversion rate optimisation, troubleshooting, performance deep dives, audience targeting, and more. Find out more >
Ready to see how we can help?
Why choose Blue Palm Digital.
Proven expertise
Digital marketing expertise with a track record of delivering outstanding results for businesses just like yours.
Actions over insights
Great insights lead the way, but alone they don’t do anything. We focus on getting things done, testing and learning.
Personalised solutions
We don't believe in one-size-fits-all. We tailor every solution and campaign to your unique business goals and needs.
Digital Marketing FAQs
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When we say we work with all types of companies, we mean it. From start ups with close to non-existent budgets, to traditional businesses getting on top of everything digital, to some of the biggest companies in Australia.
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If you’re looking to outsource and get us to manage your multi-channel campaigns, you’ll need a budget of at least a couple of thousand per month. If we’re ‘managing’ your activity we want to be actually managing and improving it, not just taking a fee each month and sending an automated report. We offer low cost solutions to those who need it with hourly consulting or our ongoing mentoring which starts from $250 per week. If you have a really low maintenance campaign and low budget, we can train you to run it yourself instead!
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Every business is different but I’m yet to meet a business that doesn’t need at least some digital marketing help. Whether that’s to find new customers, upselling existing ones or make current ones brand advocates.
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If you’re not 100% happy with your current agency, book in a call with us and we will give you our honest opinion. It’s a tricky marketplace out there with some agencies that don’t provide great value to businesses. But often the agency isn’t doing a bad job, you just might not be giving them what they need to succeed. So if you want an second opinion, jump on a no obligation call with us.