Real results
Real results that we have achieved for real customers. We are here to help scale your business through digital marketing. Our team is here to help you get the best results in the most efficient way possible.
171% of their sales target was achieved for the Christmas period.
5+ ROAS from all ad spend.
Drove over 15k new users to the website.
Strategy
Our winning strategy had three key areas:
High intent search on Google Ads
Creative diversity to keep ad fatigue low
Influencer whitelisting on Meta Ads
A highly targeted Google Search campaign was created to pick up people already looking for an easy Christmas present online. We chose high intent voucher related terms. By gaining a large Impression share of the market we were able to capitalise on the high converting landing page.
Creative diversity was needed to ensure ad fatigue remained low during a time when people were recovering after a deluge of Black Friday sale ads. With no offer to sell, we needed to take a different approach and instead showcase the serenity at The Bathhouse Albion in a variety of videos and statics.
The Bathhouse Albion, Brisbane’s most luxurious bathhouse, wanted to drive gift voucher sales over the competitive Christmas shopping season. As a present that offers something for everyone in your life, we worked closely with their marketing team to develop and execute a paid media campaign focused on capturing the attention of customers and buying them the perfect gift - the gift of relaxation.
Our Results speak for themselves.
“our digital campaigns continued to deliver impressive growth for the business. Their strategic approach and attention to detail resulted in our channels not only maintaining performance but also improving significantly.”
Dwayne, CMO, TripADeal
What you get with Blue Palm Digital
*at a minimum
critical Thinking
Our ability to deliver results that matter to your brand, rely on our ability to first understand it. Knowing your target customers, your points of difference in market and fundamental business metrics are all essential. We understand your key demographic’s needs, intentions, behaviours, and triggers that lead to decision-making.
Pro-Active management
We pride ourselves on making proactive optimisations to constantly improve your account. We weed out non-performing keywords, reduce your cost per click, and raise your revenue. But we also go above and beyond - we provide recommendations on your landing pages, offers, messaging and anything else we think would help to improve performance.
Custom Dashboards
We don’t limit reporting to just weekly or monthly, we have live dashboards so you have access to all the metrics that matter to you, when you need them. These aren’t just limited to vanity metrics like impressions, clicks and click through rate - we link in key business information like leads, sales and revenue to truly see the impact of campaigns.
Let’s chat
Based on the Sunshine Coast, Queensland, our team works with local and international brands to create compelling campaigns drive business results.
To chat about how we can help supercharge your brand, send us a quick message using the form.
Or, feel free to email the team at hello@bluepalm.com.au
Better yet, if you’re in the Brisbane or Noosa area, we can meet to grab a coffee.
Meta Ads FAQs
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Meta Ads is an online advertising platform developed by Meta where businesses can create ads to reach potential customers on platforms such as Facebook and Instagram. These ads can either help you boost your engagement on these platforms, or drive to your website to encourage people to take action there.
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Meta Ads works on a pay-per-impression (CPM) model. This means you pay to reach a certain audience with your ads and get targeted based on how competitive it was to do that. You set a daily (or lifetime) budget and choose all the elements of your ad such as the image, ad copy, headlines and more.
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Meta Ads can help you reach a large, targeted audience quickly even if there isn’t search demand for your product/service. It's an effective way to drive traffic to your website, generate leads, and increase sales. Plus, it offers detailed analytics so you can measure the effectiveness of your campaigns.
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The cost of Meta Ads varies based on factors like industry competition, audience choice, and budget. You have control over how much you spend by setting daily or lifetime budgets, and you can adjust these as needed. We can provide recommended budgets based on your brand, industry and goals.
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During onboarding, we will have an initial consultation to discuss your business objectives, current marketing strategies, and any previous experience with Meta Ads. We’ll also gather information about your target audience and competitors to tailor the campaign to your needs.
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We build a custom dashboard for each client we work with, and then provide summaries on work undertaken, generally weekly or monthly. We are proactive in managing your account and like to provide regular updates and also catch up when needed.
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Get in touch with us, we can get to know more about your brand and what you’re wanting to achieve. Then if needed, we can get access to your accounts to do an initial audit. Or we could get the ball rolling and dive right into working on your ads.